The past 20 years has seen an exponential growth in cultural tourism and to many, placemaking and the branding of place has become synonymous with its cultural offerings. From historical architectural tourism to Prague and Vienna, to hedonistic cultural tourism to Ibiza, Rimini and Amsterdam, low cost carriers have and are benefiting. The Hemingway family, like many of our generation, no longer choose our holiday breaks based on beaches and sun. Whereas visiting a town or city based on the culture of a place was once the preserve of a narrow set of what were thought of by many as “cultural bores”, the concept of “culture” has widened to the extent that even Benidorm and Playa de las Americas are attempting to play the “Cultural Place” card. I love spending part of my week on my 3 green acres in splendid cultural isolation, but like many, I need my ‘fix’ of culture. In the main, the towns and cities I have affinity with are the ones that have given me my ‘fix’.
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