I have just returned from a conference in Benidorm and am still in a state of shock. I was last in Benidorm in 1977 as a post O level, first foray aboard with my school mates. Even back then it had a reputation for English Pubs selling full English Breakfast and English beer (which as 16 year olds on our first holiday without parents we gorged on!).
Over the next three decades Benidorm developed a “reputation” and became a byword for bad behaving Brits abroad culminating with a TV series that in many ways cemented this reputation.
In short the reputation is unfounded. It looks like the town has worked hard to create a resort that is certainly no basket case.
Benidorm has lovely clean beaches, lots of affordable Spanish restaurants and tapas bars, a well landscaped prom ideal for running and cycling , some great 5 star hotels and a wonderfully preserved mid century modern hotels at the western end of Playa de Poniente.
What seemed initially like it was going to be a bit of a chore turned into a mini holiday, with runs and cycles down to a lovely warm 20deg C sea, mid October highs of 29deg C, great modern takes on traditional tapas and great service in The Asia Gardens hotel.
I am going to go back!