Blogging can be wonderful addition to our lives, to information flow and as a release for our views. It can give an alternative unencumbered view that doesn’t have to tow the corporate line that some journalists have to tow.
I have just finished the process of being part of the team delivering the first Vintage at Goodwood www.vintageatgoodwood.com It’s the first time that I have had chance to see in detail how the blogging community gets involved in the promotion of a product / event and what an eye opener it’s been. The vast majority of bloggers are individuals who have a passion for a subject matter and just want to share their passion. But there is a small minority who are in danger of giving “blogging” a bad name.
At Vintage we allocated 350 tickets to journalists/ the media. It soon became clear that the event had world press appeal and that these 350 tickets would have to be shared about carefully (we couldn’t offer more or we would have gone over our legal licence capacity). So naturally we had to choose the likes of The New York Times ahead of some bloggers. A couple of the bloggers (or maybe we should call them blaggers) had the temerity (or stupidity because we are about to out them and publish their emails) to say they would write negative reviews if they didn’t get free media tickets! Lo and behold when we stuck by our guns and didn’t issue them freebies they wrote reviews that contained blatant lies and made the amazing “peoples party” that Vintage at Goodwood 2010 was sound pretty average.
And then you get the blogs from people who are part of a “scene” and write about how people from outside their “scene” ruin the purity of an event. Fascism is alive and well in the blogosphere.
It was a lesson in how blogging hasn’t totally changed the world for the better and can be a harbour for miserable, mean spirited individuals who are happy to fall below normal journalistic standards.